Portfolio ISIC -

ISIC Spain – Boosting Conversions & Visibility for a Global Student Brand

#digitalconsulting #performancestrategy #mentorship

Client: International Student Identity Card

Sector: Membership Discounts

Type: Performance marketing and consulting

Headquarters: Madrid, Spain

Target Markets: Spain

Website: isic.es

Solutions Provided: Performance Marketing, Growth Consulting, Mentorship

Paid Media, Funnel optimisation & growth consulting

Working directly with ISIC Spain’s Head of Marketing and Managing Director, we optimized their conversion funnel, launched targeted Google and social media campaigns, and built a real-time performance dashboard. The result: +500% organic traffic, +20% conversions, and 30% lower ad spend.

Role

Our Role
Conversion Funnel Optimization – Identified key drop-off points and proposed improvements to the ISIC global team.

Tracking & Analytics Setup – Full conversion tracking via Google Analytics & Google Tag Manager.

Paid Media Management – Localized Google Search Ads by Spanish city, plus Facebook & Instagram campaigns for both awareness and sales.

Real-Time Performance Dashboard – Integrated Google Analytics, Search Console, Facebook, and Instagram data into a single live view.

Team Training – Helped the marketing team leverage analytics for SEO content strategy.

Challenge

ISIC Spain wanted to:

Increase purchases of ISIC, ITIC, and IYTC cards.
Raise awareness of new cardholder discounts.
Accurately track and optimize the entire purchase funnel.
Reduce ad spend while keeping strong market visibility.

Solutions

Strategy & Execution
Hyper-local Google Search campaigns targeting city-level student audiences. Social media campaigns balancing brand awareness with direct response objectives. Monthly data-driven reporting to adjust budgets, targeting, and creatives. UX and funnel improvement suggestions implemented by ISIC’s central offices. SEO opportunity training to increase long-term organic reach.

Results

The campaign delivered outstanding results, driving a 500% increase in organic traffic, a 20% boost in conversions, and a 30% reduction in ad spend. These achievements highlight the impact of a data-driven, multi-channel strategy combined with conversion funnel optimization and real-time performance tracking.

Organic Traffic Increase

+ 1 %

Decrease in Adspend

+ 30 %

Increase in Conversions

20 %