As the Digital and Operations Lead for Motocrossity, I was responsible for building the technological and marketing infrastructure from the ground up. I researched, selected, and implemented the venue’s core management platform—overseeing server installation, speed tracking systems, and creating detailed operational protocols for technical management. I coordinated with a freelance team to deliver UX/UI design, website development, and content creation, while also customizing the online booking system to align with business needs. I led team recruitment across several operational and marketing areas, and built a data-driven foundation by tagging the website, designing the purchase funnel, and creating real-time dashboards and reporting systems. Alongside the CEO and CMO, I co-developed the launch and communication strategy, liaising with external PR and creative agencies. I also designed and executed a phased paid media strategy (launch, ongoing, and activations), and oversaw the social media team and influencer partnerships.