Shadows of Africa – Leads for Premium Safari Tours for +20 markets
#paid media #Funnel optimisation #growthconsulting
Client: Shadows of Africa
Sector: Tourism / Travel
Type: PPC, Performance Mkt, Consulting
Headquarters: Tanzania, California & Estonia
Target Markets:North America, Europe, Latam, Russia & Australia
Website: shadowsofafrica.com
Solutions Provided:PPC, Performance Mkt, Consulting
Paid Media Strategy and Execution of a Leads Campaign for an International Safari Tourism Agency based in Kenya.
Shadows of Africa is a high-end tour operator specializing in tailor-made safaris, adventure trips, and cultural experiences across Africa. With a vast catalog of destinations and travel packages, they cater to clients worldwide seeking unique and premium travel experiences.
Role
Manage targeted Google Ads campaigns to capture leads in specific countries. Design and implement conversion-focused landing pages optimized for each market.
Streamline the lead flow so that each inquiry reached the appropriate tour operator.
Challenge
Shadows of Africa needed to enrich their database with fresh, high-quality leads from key markets including the United States, Spain, Germany, Latin America, Russia, and the Middle East.
The primary goal was to keep sales agents consistently busy by supplying a steady flow of interested prospects.
However, the website — built on Magento — contained a huge amount of information covering destinations, tour types, and packages. This made it challenging to guide potential customers toward quick inquiries, as visitors could easily get lost in the vast offering.
Solutions
Understanding the Product: Conducted a deep dive into Shadows of Africa’s packages, services, and destinations to identify high-priority offers per market.
Landing Page Development: Built a fast-loading, Elementor-based landing page on a subdomain to simplify integration with existing systems.
Brand Alignment: Ensured landing pages respected Shadows of Africa’s established branding and visual identity.
Market-Specific Pages: Created multiple localized landing pages, each tailored to a specific country and connected directly to the relevant sales agent.
Optimized Lead Flow: Configured forms so that inquiries were automatically routed to the correct tour operator based on location and package interest.
Results
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